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Gruen - The iPhone 5

Seizoen: 6 - Aflevering: 6 / 66 - Eerst uitgezonden: 26 september 2012 - Episode ID: 661024

The Gruen team looks at Apple, the world’s biggest brand, unpicking the iPhone 5 launch, examining the ways buying frenzy is created through headlines and hype, and how its competitor Samsung has ambushed at every step. We also examine the Pink dollar. Same Sex marriage can’t get through parliament, but it is gradually weaving its way into advertising. Tonight we look at brands taking a stand and joining the debate.